Kevin Parry opened up about how going viral doesn’t always mean getting paid.
Some replies to the tweet seemed confused, but this isn't surprising to Parry, who's been creating content online full-time for several years."I should clarify that I'm not complaining," he told BuzzFeed News."You're happy to see your stuff being shared."
So how do creators make money? Parry said there are viral video curators who license videos to distribute, which is one avenue. "Typically, if you're just someone who doesn't make videos and you randomly get a viral video, there are a lot of companies that contact you quickly to monetize your video. They jump in, and you sign away the rights to it," he said."You can make a kind of a small amount of money off that."The other issue is that it's common for Instagram or Twitter meme accounts to upload his work without permission.
He said people tend to equate fame or views with income, but for him, it's actually showcasing his talents that can bring in money down the line. His success on social media combined with the skills he is able to show off has secured sponsorship deals as well as video creation work.Point is – tell your teenage child that going ‘viral’ is useless 😂 I’m successful in this industry because I can bring a decade’s worth of experience to the table.
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