'Hip-Hop Is About People': Tracing Rap's Rise Through Photography

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'Hip-Hop Is About People': Tracing Rap's Rise Through Photography
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A new art exhibit celebrating 50 years of hip-hop solidifies that the genre was a direct creative extension of its first home in the Bronx, and showcases images of some of your favorite artists through time to highlight its evolution

Lisa Leone. Wyclef Jean and Lauryn Hill, East Harlem, New York City, 1993“Hip-hop is about people,” says the journalist and director Sacha Jenkins, who has dedicated much of his life to documenting the art form. Jenkins, along with co-curator Sally Berman, last week opened the landmark showat the Swedish photography museum Fotografiska’s Park Avenue outpost.

George DuBose. Juice Crew Allstars, publicity photo and back cover of Marley Marl's album 'In Control.' 1991 By the late ’80s and early ’90s, hip-hop was becoming a force in the West Coast scene. An eye-catching 1992 portrait by Shawn Mortensen shows Snoop Dogg, dripping in a Georgetown bulldog ensemble, pointing a gun at the lens. Before an all-black low rider, he kneels beside a large rottweiler. Rather than captured in the moment and on the fly, the imagery became more intentional and composed as the genre flourished in California, evidence of noticeably bigger shoot budgets.

This joy carries triumphantly into the red-walled next rooms, which cover hip-hop’s roots in the South. The rapper Future, photographed in 2016 by Theo Wenner, greets you with his arms outstretched next to a Lamborghini parked before an Atlanta Waffle House. The genre’s Southern movement began in the early to mid-'90s, yet its dominance landed later in the 2000s and 2010s.

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