EXCLUSIVE: Longtime independent public relations professional Hilda Somarriba has joined 42West as VP in the company’s Los Angeles Entertainment Marketing Division
Diana Peters who has been with the company since last fall. Both report to Annalee Paulo, President—Entertainment Marketing , and also work closely with Amanda Lundberg, CEO; Tom Piechura, President—Entertainment Marketing , and the entire bi-coastal team.
“For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West. Diana’s commitment to her clients is steadfast and—coupled with her mastery in above-the-line, crafts PR, and content campaigns—she is unstoppable,” said Paulo. “Hilda and Diana are leaders whose expertise, deep industry connections, and love for entertainment and pop culture are advantages for any client in need of strategic PR counsel, and we are very proud to count them on our roster at 42West.”Somarriba began her career as an assistant at MTV Networks before joining PMK/HBH. In 2008, she launched Prism Media Group providing targeted, dynamic marketing and public relations services for both the general and Latin market media. Representing more than 100 films at top international film festivals—such as Sundance, Berlin, Cannes, and Toronto—she collaborated with filmmakers, directors, and production companies by creating awareness on diverse media platforms for projects such as
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