Hightouch, the data activation platform startup, has recently acquired Workbase, a workflow automation company, for an undisclosed amount.
For example, even at Workbase, customers were already using us for complex account scoring and operational cost monitoring, among others, on top of traditional product-led Sales use cases. We will continue to push on this vision at Hightouch.: In the past, Hightouch defined itself as a pioneer in operational analytics; however, one notices that the startup calls itself a “Data Activation” platform.
We played with the term “Operational Analytics.” Still, we consistently got feedback from our customers that the term was confusing, as people thought it described their business operations’ analytics. Overall, we found the term “Data Activation” to align with what our product does. Overall, it is clearer to customers– Hightouch helps you activate the data from your warehouse by making it available in places where you can take action. It also nicely contrasts with “Data Analytics.” We’ve had a lot of success testing the term in sales for a few months now and decided it was time to take the category to market with a big splash.
Both our teams have the vision to make this highly intuitive to the business user. For example, a RevOps team may want to set up a series of triggers for product qualified leads – when a free tier customer hits a certain usage threshold, or multiple users are getting invited to an account. This logic requires running several queries on warehouse data.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How to Create a Conditional Workflow With Advanced GitHub Actions | HackerNoonHow can I create one GitHub workflow which uses different secrets based on a triggered branch? The conditional workflow will solve this problem.
Read more »
Kevin O’Leary-Backed Startup to Acquire Second Canadian Crypto Exchange: ReportA few weeks after purchasing Bitbuy, WonderFi is set to acquire another Canadian crypto exchange - Coinberry.
Read more »
Best Buy has T-Mobile's Samsung Galaxy S21+ 5G on sale at a killer priceIf you don't mind its somewhat advanced age, Samsung's 5G-enabled Galaxy S21+ can be an excellent bargain with upfront T-Mobile activation.
Read more »
Health care officials are increasingly looking at automation to help improve shortages - KCBS Radio: On-Demand - Omny.fm
Read more »
LBank Exchange Will List CTOMORROW PLATFORM (CTP) on April 20, 2022 – Press release Bitcoin NewsPRESS RELEASE. INTERNET CITY, DUBAI, Apr. 18, 2022 – LBank Exchange, a global digital asset trading platform, will list CTOMORROW PLATFORM (CTP) on April
Read more »
Quik․com NFT Domains Marketplace Allows Users to Mint Crypto Domain Names with TLDs Like Dot Metaverse and Dot BlockchainQuik.com, a novel NFT platform, is set to democratize the tokenization of domain names
Read more »