A National Retail Federation and Prosper Insights and Analytics survey reported that consumers plan to spend $997.73 this holiday season – purchasing gifts, holiday items and other non-gift purchases.
The influx of early online shopping was driven by concerns of in-store shopping due to the pandemic, uncertainty of the future of COVID, and the supply chain issues we’ve been dealing with across the country.
According to NRF, clothing and accessory store sales had one of the greatest year-over-year sales growth – up 35.3% over last year. However, it’s important to keep in mind that last year’s numbers were down significantly, so the comparison is a little skewed.According to data from RetailNext, brick-and-mortar store traffic was up by 61% on Black Friday compared to last year, but of course we know that last year’s traffic was significantly impacted by the pandemic and quarantines.
"While in-store shopping is still not back to 2019 levels, more shoppers felt comfortable visiting stores in person this Black Friday than in 2020. One driver of this increased traffic could be ongoing supply chain challenges and shipping delays,”Thanksgiving Day traffic to physical stores decreased by -90.4% compared to 2019 as many retailers closed on Thanksgiving Day, much like they did in 2020.
With only Christmas Eve left to make any last minute in-store buys or gift-card purchases, we will soon see how the final holiday numbers shake out during another year of uncertainty.
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