Fae Johnstone is a transgender rights activist featured in the company's Canadian campaign.
to “shine a light on the women and girls who inspire us every day.” The bars were originally rolled out in 2021 for International Women’s Day, which is celebrated on March 8.
In Canada, Hershey’s promotes “HER” bars and its campaign features five women, including Fae Johnstone, a transgender rights activist. “Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers,” Johnstone tweeted.“We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence,”
“I hope this campaign helps give more young women and girls role models and possibility models. And shows them how we can ... change the world, together.”“You get the feeling that these companies *always* despised women -- they were just waiting for the right moment to stick it to us,” tweeted Abigail Shrier, author of “Irreversible Damage: The Transgender Craze Seducing Our Daughters.” “Here’s the thing about real women, Hersheys: we have long memories.
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