BoycottHershey's trended No. 1 on Twitter after Hersheys featured a transgender woman in its International Women's Day promotion. Fae Johnstone, a biological male who identifies as female, is featured in a video promoting the Hershey's SHE bar.
Fae Johnstone, a biological male who identifies as female, is one of the five women at the center of a Canadian advertising video promoting Hershey's SHE bar.Reintroduced on March 1, the SHE bar is intended to"shine a light on the women and girls who inspire us every day."Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers. https://t.co/0s9uh8MvHv pic.twitter.
Hershey's having a transgender woman as a premiere face of its International Women's Day campaign has caused a severe backlash on social media. To celebrate International Women’s Day- Hersheys uses a MAN in their advert to advertise their new women’s chocolate range ‘Her For She’.International Women’s Day is about celebrating the achievements of women not MEN! pic.twitter.com/CCeur4cwrZ"This is a true insult to women! International Women’s Day is about celebrating the achievements of women not MEN!" .@Hersheys embraces misogyny. https://t.