Axel Dumas, CEO of Hermès, expressed irritation over the viral trend of budget-friendly 'Birkin' bags sold on Walmart's website. While acknowledging that the lookalikes aren't technically counterfeit, Dumas stated that Hermès takes intellectual property theft seriously and finds the practice 'detestable.' However, he also admitted to seeing the trend as a compliment, recognizing the desire people have for the coveted Birkin bags.
Hermès CEO Axel Dumas responded to the viral Walmart 'Birkin' bags that were a hit with TikTok's dupe enthusiasts last year — and he was kind of mad.The French luxury brand reported its annual results from 2024 on Friday. During the call, Dumas said he'd give a 'corporate answer' to questions about the lookalikes that were sold on Walmart 's website through third parties with about $80 price tags.
'It's unclear when vendors began selling the cheaper bags on Walmart's e-commerce site, but a string of viral videos in December pushed them into the spotlight — causing many to flock to purchase one. TikTokers dubbed them 'Wirkins' or 'Walmès bags.''Making a copy like this is quite detestable —it's stealing the creative ideas of others,' Dumas said.However, Dumas said he ended up seeing Wirkins as a compliment in a way.
Fashion Retail Hermès Birkin Bag Counterfeit Walmart Tiktok
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Birkin bag maker Hermes posts better-than-expected jump in fourth-quarter salesHaute couture fashion house Hermes on Friday reported a better-than-expected jump in fourth quarter sales.
Read more »
The Walmart Birkin: How a Viral Dupe Sparked a Larger Conversation About Luxury and AccessibilityThe 'Wirkin', a viral dupe of the Hermès Birkin sold through Walmart, ignited a conversation about accessibility, consumerism, and the changing landscape of luxury.
Read more »
Walmart Birkin: My Long and Frustrating Journey to Buy the Viral DupeFor all the trouble it took me to get the viral 'Walmart Birkin,' you'd think I was attempting to source the real thing.
Read more »
UnitedHealth CEO Sees Growth in 2025 Despite CEO's MurderUnitedHealth Group CEO Andrew Witty expresses confidence in the company's future growth despite the tragic murder of the insurance unit's CEO, Brian Thompson. Witty acknowledges the public's reaction to the incident and emphasizes the company's commitment to improving healthcare access and affordability.
Read more »
CEO.CA's 'Inside the Boardroom' Series Features Arizona Metals CEOCEO.CA, a leading investor social network, shares exclusive updates with CEOs of junior mining explorers. Their 'Inside the Boardroom' series features interviews with industry leaders, providing firsthand knowledge and insights into their vision, challenges, and strategies. This week's episode focuses on Duncan Middlemiss, CEO of Arizona Metals (TSX: AMC), discussing key catalysts including an updated resource estimate and a Preliminary Economic Assessment.
Read more »
Cizzle Brands CEO Joins CEO.CA's 'Inside the Boardroom' to Discuss Premium Beverage Market GrowthCEO.CA's popular interview series, 'Inside the Boardroom,' features John Celenza, CEO of Cizzle Brands (CBOE: CZZL), discussing the company's impressive entry into the premium beverage market. Cizzle Brands has generated nearly $5 million in sales in its first four months.
Read more »