There is a fear that coronavirus cases could continue to surge in the U.S. and that caps on attendance could hinder movie theater revenue once more films are released in September.
Over the weekend, China had around 8,900 of its 10,800 theaters open to the public. In the U.S., less than 1,700 of a total 5,400 theaters were open for business, according to data from Comscore. The hope is that around 2,000 theaters will be open by Sept. 4 for the U.S. release of "Tenet."including California and New York"Those markets represent a very substantial part of the domestic box office," Doug Stone, president of Box Office Analyst, said.
In the U.S., movie theaters are allowed to operate at 50% capacity, but with fewer theaters, the fear is cinemas will not be able to accommodate a large influx of new content.
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