In the wake of a series of antisemitic remarks, Adidas announced in October 2022 that it was ending their lucrative Yeezy sneakers partnership with West, which made up the lion’s share of his wealth, dropping him from the ForbesBillionaires list.
That death blow to Ye’s net worth capped off a devastating yet self-induced downfall for the rapper. He debuted on the billionaires list in 2020 with a net worth of $1 billion, thanks to the Adidas partnership. It was a triumphant moment for Ye, who started working with Adidas on Yeezy in 2013. Ye was worth an estimated $1.8 billion in 2021 and $2 billion in 2022. He was never happy with his net worth, complaining that he was being undervalued.
valued the Adidas deal in 2022 at $1.5 billion, based on a forward multiple of the royalties Ye was being paid. Since Ye’s deal was straight income based on specific sales targets, Forbes viewed the partnership like it was film residuals or music royalties, which are annual recurring cash streams. Ye’s Adidas income could be sold off, insiders said, much like Bob Dylan and Bruce Springsteen have sold their music catalogs for hundreds of millions of dollars.
Without Adidas, Ye’s net worth stands at an estimated $400 million. He had partnerships with clothing retailer Gap and haute couture house Balenciaga that were terminated in the month leading up to the Adidas deal collapse, but neither made up a significant portion of his fortune.
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