Their journey started in Oaxaca, Mexico -- each coffee bean representing sacrifice and history.
Proyecto Diaz is not only helping their family coffee farm but also opening doors for small coffee farmers throughout Latin America to sell their beans in the U.S.
"This one is from Costa Rica. This is a natural process," said Diaz as he described coffee beans they roast."What is the feedback you get from people? Because even if they don't speak Spanish, and people may not know what the names mean they are still getting a taste of your culture.""They enjoy that cultural experience that immersion that they might not be able to physically be there, but they feel like they're having some taste of that.
The core of Proyecto Diaz is still "familia." Fernando's wife Hannah-Love does the production and design, his dad the roasting of all the coffee beans. Aside from coffee selection, Fernando also designs all the art pieces on the packaging. They change with every season. As for el Senor Juan Diaz, even though he can't hike to the coffee farm in the mountains of Oaxaca as often, he still has a key role, ambassador."What is your abuelito, your grandfather, saying today knowing that the fruit of his labor is now in the U.S.?""He brags to people saying like, oh, my coffee is in the United States. So I would assume that, you know, him saying that he's really proud. And you know, that he actually has a different pep in his step. Now.
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