Audemars Piguet unveiled a trailblazing perpetual calendar movement and other models reflecting a commitment to women, complications and ergonomics.
Actor and Watch Collector Fred Savage Launches a Timepiece Authentication and Grading Serviceofficially begins in 1875, when Jules Louis Audemars and Edward August Piguet joined forces to found a watchmaking atelier in Le Brassus, Switzerland, a remote village in the Vallée de Joux, the area in the Jura Mountains known as the cradle of Swiss watchmaking.
Unofficially, however, the story begins nearly a century earlier, with a woman named Susanne Audemars, a widowed mother of three who served as the brand’s unlikely wellspring., AP’s chief executive, said last week in her opening remarks to an elaborate historical presentation that unfolded at the brand’s new Arc manufacture building in Le Brassus, where I joined some 50 watch editors from around the world to honor the brand’s 150th anniversary., said as he bounded on stage to share Susanne’s story. “It’s the middle of the winter, in the last farm of the Vallée de Joux. After that is deep forest, it’s cold everywhere. Susanne is with her three kids, from ages 5 to 12 years old. But she’s sad because she has lost, during the two previous months, three other kids and her husband. She’s resilient, she’s brave, she’s brilliant. She finds a way to teach her three kids watchmaking, to make them the first Audemars watchmakers of the Vallée de Joux.“One of the three, Louis Benjamin Audemars, who was 9 when he lost his father, founded a company, a little workshop in 1811, that became one of the most important workshops of the Vallée de Joux in the 19th century. Everybody has worked with Louis Audemars’ workshop, including our two cofounders before the foundation of AP. Their fathers did, their uncles, their cousins, their friends, their neighbors, everybody. It was, and is still, a question of family, but also a question of families. We wanted to take a moment to pay tribute to Susanne Audemars, because, honestly, without her, we probably would not be here today.” The story, which preceded a theatrical reenactment of the brand’s history to the present day, marked the first time AP had spoken about Susanne Audemars, Vivas said. The emphasis on the brand’s feminine heritage was likely no accident.Robb Report the day after the 150th gala celebration. Incidentally, the event took place in a temporary structure in the middle of the forest near Le Brassus, close to where Susanne Audemars once lived. , and on two 41 mmin either stainless steel or 18-karat sand gold , as well as on three corresponding “anniversary” limited editions of 150 pieces, each featuring aesthetic details that pay homage to the manufacture’s 150th anniversary—the new movement was five years in the making.“This complication, which is astronomically connected, reminds us every day that time and nature, the past and the present are interconnected,” Resta said. It’s also a reminder that AP—which in 2024 had an estimated turnover of 2.38 billion Swiss francs, about $2.76 billion, according to the latest report from Morgan Stanley and LuxeConsult—remains a sales leader in the Swiss watch industry in part because its timepieces are pricey and getting pricier. The report, which ranked AP fourth on the list of brands in terms of sales, went on to say that AP and its privately-owned cohorts in the “Big Four”—Rolex, Patek Philippe, and Richard Mille—last year captured an impressive 47 percent market share. Compare that with the quartet’s pre-Covid 2019 market share of 36.8 percent and it’s clear where the market is headed: up, up, and away.Victoria Gomelsky is editor-in-chief of the jewelry trade publication JCK and a frequent contributor to the New York Times and Robb Report. Her freelance work has appeared in AFAR, WSJ Magazine, The…Audemars Piguet’s Game-Changing New Perpetual Calendar Can Be Set with a Single CrownGirard-Perregaux and Aston Martin’s New Titanium Watch Has an Iridescent Dial Made with Car Paint
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Audemars Piguet’s Game-Changing New Perpetual Calendar Can Be Set with a Single CrownAudemars Piguet launches a game-changing perpetual calendar movement that can be adjusted with just one crown in several new Royal Oak models.
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