Volvo has opened its third design studio in a part of the world that is beginning to influence car design, in addition to production.
May 15, 2023Volvo opens Design Studio Shanghai in China's largest city, and near the country's most important auto production hub.
The 59,200-square-foot facility will house over 100 designers and user-experience engineers, along with the latest prototyping equipment. Volvo currently has another site in Shanghai just for engineering R&D, in addition to assembly plants in Chengdu, Daqing, and Taizhou. China has become a crucial market for many automakers, especially those with EVs in their lineups. Last month's Shanghai auto show effectively confirmed the market's newfound status as a trend setter, easily upstaging the New York auto show when it came to concept and production debuts.
The Shanghai auto hub, meanwhile, has been home to a number of automakers dating back four decades at this point, withhaving been the first European brand to set up a joint venture in the Middle Kingdom, making the VW Santana of 1983 a common sight on the country's roads. In addition to being the country's main auto hub, Shanghai has also seen the construction of one of the first standalone car museums in the country.
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