Beginning Thursday, US customers will have their hot drinks served in one of four festive cups that are “clad in holiday red and Starbucks greens and a mood-boosting magenta.”
Beginning Thursday, customers at its US locations will have their hot drinks served in one of four festive cups that are “clad in holiday red and Starbucks greens and a mood-boosting magenta,” according to a release.
Noticeably different in this year’s design is the magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. Each of the four cups has a unique name and theme. The “peppermint swirl” design is based off its peppermint mocha with “swirling waves of color that seem to move.” The “party plaid” design is a modernized take on a winter plaid scarf, and the “ribbon spool” cup mimics gift wrap ribbons. Finally, the “bauble wrap” has ornament shapes that creates a “bold, mod print, wrapped around the cup at an angle as a play on gift wrap,” the company explained.
Iced drink cups are also getting a new design that mixes “playful baubles” and “sparkles” with its white print on the plastic.The annual celebration has become a tradition for the coffee chain and drums up excitement among its loyal customers. Holiday sales are important for the coffee chain: Last year, revenue grew 14% compared to a similar time period the year before, according to the company.i.e. reindeer and ornaments, and went with a simple two-toned red cup.
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