Former ESPN and NFL executive Steve Bornstein discusses the future of sports television in an end of the year interview with CNBC’s Jabari Young.
the yellow first-down line
was, to keep TV viewers engaged longer. To pull it off, and obtain the data feed, Genius installed cameras around Heinz Field, where the Pittsburgh Steelers play, for CBS' broadcast on Dec. 5. Bornstein and I talked about Romo Vision and, more broadly, about the sports media landscape today and how it's changing.
Jabari Young, CNBC: Watching Romo Vision reminds me of a John Madden video game. I felt like I was watching a diagram of an actual play I would use when I played. I remember you said at the sports conference that this is the future, and a way to keep viewers engaged. So, I'd like to start there. What is the networks' problem when it comes to presenting games today?I look at it this way.
Yeah, and it's pretty simple. The model at ESPN – and it took us a while to get there – was we wanted to serve fans everywhere. I think that's still the most important element of ESPN's success, that they put the fan first. We're trying to do that here at Genius. What do they want? How do they want to manipulate this data to make it a more engaging, fulfilling, fun experience?The NFL Network – you had this incredibly important content to the consumer.
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