Apple could charge about $3,000 for the new headset upon its debut, a pricing level that would be double that of Meta’s existing one, according to a report.
Apple Inc. is expected to take on Meta Platforms Inc. with the launch of a mixed-reality headset later this year, but the company is likely to take a different approach than Meta to technology and pricing.
Apple’s device, reportedly to be named Reality Pro, will function differently, according to Bloomberg. Whereas the Quest Pro headset has controllers that users click to execute tasks, Apple’s headset could have eye tracking and hand tracking. That would mean that users would be able to look at items within the headset and pinch their fingers together to choose one. Sensors would track their eyes, and cameras would track hand movements.
Other likely features include immersive video and the ability for the device to serve as an external display for Macs. Users would be able to switch between virtual reality, which is immersive, and augmented reality, which layers virtual content over real-life surroundings, by using a dial similar to the one found on the Apple Watch.
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