Hometalk's web site has attracted an active community of DIYers who discuss home improvement projects. Now it wants to expand its service.
who offer each other advice on everything from home-improvement projects to gardening.
For the last eight years, Hometalk has been building a community of do-it-yourselfers. Through its site, people offer tips on everything from gardening to crafts, and building projects to cleaning toilets. It soon could offer even more for handy homeowners, including a way for them to connect directly with experts in particular areas.
Ben Shaul and his team launched Hometalk as a bootstrap operation — that is, without any outside investors — and ran it that way until last year. Focusing on developing its community and building its brand, the company signed up some 17 million registered users and now has 9 million individuals who check out its site monthly. Thanks to the revenue it gets from the advertisements it runs on its site, Hometalk is basically running at break-even, Ben Shaul said.
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