Smudging or burning white sage has become a global craze. But most don't know where it comes from or the environmental impact on the plant's natural habitat. But there are some ways you can protect it.
In pop culture, white sage is practically synonymous with smudging, a wildly popular trend appropriated from Native cultures. Many celebrities and those who say they're promoting "wellness" are instead contributing to its decimation.
The campaign, including a documentary co-directed by Ramirez, Small, and Bryant, shows people how they can help: boycott wildcrafted products that are promoted as sustainable but not backed up with evidence, connect more deeply with the land and grow native plants. "Certainly, we'd be interested in looking at carrying legislation that would start to protect those areas and the plants and tie it to the cultural aspect," Ramos told Eyewitness News.
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