Here's How to Shop Pantone's 2020 Colour of the Year, Classic Blue

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Here's How to Shop Pantone's 2020 Colour of the Year, Classic Blue
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'A solid and dependable blue hue we can always rely on.'

Leatrice Eiseman, executive director of the Pantone Colour Institute, says, “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.”

The selection process for the Colour of the Year is no simple task. It takes thoughtful consideration and analysis of. Colour influences come from the entertainment industry, art collections and emerging artists, fashion, design, travel and other lifestyle components. But the selected colour also has a sway of its own. Pantone’s Colour of the Year has been impacting product development and purchasing decisions in fashion, furnishing, design and more for over 20 years.

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