T-Mobile CEO John Legere shared how the company will bring its Un-Carrier initiative into the cable broadband market if it's approved to merge with Sprint
This is an excerpt from a story delivered exclusively to Business Insider Intelligence Apps and Platforms Briefing subscribers. To receive the full story plus other insights each morning,T-Mobile CEO John Legere offered a peek into how the company will bring its Un-Carrier initiative into the cable broadband market if it gets the go-ahead to merge with Sprint.
T-Mobile plans to kick off its Home Internet service by using a 4G LTE router running its existing LTE network. After the merger, the router will be upgraded to include 2.5 GHz spectrum and 5G compatible hardware.Increasing competition in a market other than wireless will help incentivize regulators to approve the T-Mobile-Sprint merger.
It's an opportunity for new revenue streams and customers. New T-Mobile expects to add 9.5 million customers to its home broadband service by 2024. It will also offer services to over half of US households by 2024.T-Mobile has already disrupted the US wireless market.
YoY in 2018. The company can take what it learned from the US wireless market and apply it to this market to steal dissatisfied customers from Comcast, Charter, AT&T, and Verizon.1. Sign up for the Apps and Platforms Briefing to get it delivered to your inbox 4x a week. >>pass to Business Insider Intelligence and gain immediate access to the Apps and Platforms Briefing, plus more than 250 other expertly researched reports.
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