Netflix has put more bonds into the markets as yield-hungry investors gobble up the company's offering despite the competitive streaming landscape.
Netflix borrowed $2 billion in junk bonds on Wednesday from investors hungry to get involved in the company.
You would think the increasingly competitive landscape for streaming platforms would dim the appeal of Netflix to bond investors but then again Stranger Things have happened. It takes Netflix's total debt to $12.3 billion with the company making no plans to become cash flow positive until 2021 as it continues to splurge on new content.now trading up nine cents on the dollar, meaning that its actual yield has been depressed given the increased bond price.
Importantly, Netflix's repeated issuance — it took out a similar $2 billion bond last October — makes it a highly liquid and attractive option, says John McClain, a portfolio manager at Diamond Hill Capital Management, a US investment firm that manages fixed-income funds.
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