New study explores how cannabis is promoted on social media apps - via TheGrowthOp cannabiscommunity cannabisculture medicalcannabis cannabiscures cannabiscup cannabissociety
“Our findings show that cannabis influencers on Instagram are changing the stereotypical characteristics of illegal cannabis culture as being almost entirely dominated by men, to one where cannabis is represented as a desirable accessory in certain feminine lifestyles,” write the study’s researchers.
These influencers painted cannabis as an activity that can be pursued by mothers, people who are invested in their physical and mental health and more. Study authors recognize how cannabis influencers have had to get creative on platforms such as Instagram considering how the app prevents the plant’s sale and censors its content. In their posts, influencers make it clear that they’re not selling cannabis and are simply endorsing it, tying it to appealing images and to a lifestyle that other people may be interested in replicating.Article content “When cannabis is marketed by legal influencers rather than illegal dealers, we find a shift in the use of symbols related to amateurism versus professionalism, intimacy and lifestyle, and argue that these changes are bound up with how the influencers do gender differently than sellers,” explain the researchers, per coverage inCannabis use has evolved over the years, becoming less of a taboo topic and something that can be discussed and consumed more openly. , a U.S. lifestyle site that contributes lifestyle content and, with their partnership with 600,000 physicians via Skipta, medical marijuana information to The GrowthOp.Share this article in your social network
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