Can you trust online reviews? Here's how to find the fakes
On Google and Facebook, the profile photos of the reviewers helped expose many
"What they'll do is they'll create their account, do a Google search for headshots and when they're doing that to add it to their account, they'll get famous people by mistake," Brown said. On Amazon, one reviewer had posted 676 book reviews in the past six months — every single one of them was four or five stars out of five. Many had the same generic text and a similar headline:"I really liked it!"
While the speed and volume with which the gardening business garnered raves may be shocking, Brown said the problem is common and out of control.In statements, Facebook, Google, Amazon and Yelp all said they are aware of the problem and have protocols in place to actively monitor and remove fake reviews. They also said the public can help end the problem by flagging suspicious reviews.Typos or broken English – many fake reviewers are based in foreign countries.
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