'Avengers: Endgame's' meteoric rise to the top of the box office wasn't luck. A combination of debuting in more than 50 countries, including China, during its opening weekend and theaters being open for 24 hours helped drive ticket sales to record highs.
"Avengers: Endgame's" meteoric rise to the top of the box office wasn't luck, it was strategy.
Now the only title that stands in its way is "Avatar," the sci-fi epic directed by James Cameron and distributed by 20th Century Fox,At "Avengers: Endgame's" current pace, it seems that this feat is less of an if and more of a when.Here's how "Endgame" made so much money so quickly:"Endgame's" meteoric rise to the top of the box office wasn't luck, it was strategy.
China, in particular, is a massively important market for American films. "Endgame" earned $330.5 million from this market in its first five days. When advanced tickets went on sale, top ticketing websites crashed trying to handle the demand. "Endgame" broke first hour andfor both Fandango and Atom Tickets and would continue to smash benchmarks until its opening. In fact, $127 million of "Engame's" $357 million domestic debut came from tickets sold through Fandango — that's a whopping 35%.
Theater owners scheduled the films they were obligated to show in such a way where they could also fit in additional "Endgame" showings. So, just because, for example, "Captain Marvel" was playing in one auditorium, it didn't mean that owner couldn't show "Endgame" in that same auditorium later in the day.
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