Eilon Reshef, cofounder and CPO of Gong, is a seasoned entrepreneur, executive and investor in the internet and software spaces. Read Eilon Reshef's full executive profile here.
Data-driven decisions are more impactful than decisions made without a substantive basis in data. Research shows little ambiguity: In asponsored by Google Cloud, 75% of respondents said that"having a data-driven culture is very or extremely important to their organizations’ overall success." And leaders who use AI most strategically
Marketing is faced with an embarrassment of riches: They can track webpage bounce rates, email click-throughs, social media post performance, demo requests driven by certain pages and much more. If you’re a director of social media marketing looking to refine your social media identity, you have a lot of data to iterate around.
Recruiting is another example, where information about candidates comes largely from resumes and recommendations, which don’t share a common structure. Or think about product teams, whose data about how customers are using the product may come in the form of surveys and usage trends but also informal conversations and easy-to-overlook comments during check-ins.Wealth Of The Philippines’ 50 Richest On Forbes List Remains Nearly Flat At US$80.
AI platforms with expertise in a specific area can produce enormous volumes of new structured, analyzable data. From there, it’s just a matter of incorporating it effectively into your existing processes.1. Understand what questions you want to ask.
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