Apple announces the iPhone 14 AppleEvent
Cook started by airing a video highlighting letters people have written to him about how the wearable has helped them get help in emergency situations.The event is starting. Tim Cook just said the event will focus on three products, the iPhone, AirPods and Apple Watch.We're in our seats and the theater is starting to fill up. There's definitely a galaxy sort of theme going on here. Apple's invite teased something "far out." We'll know what that means soon enough.
Apple's invites had the tagline "far out" with deep space imagery, which some Apple followers thought could suggest that Apple was preparing to release a satellite-based cellular connection for iPhones or a night sky photography feature.Lots of snacks for press and analysts before the event kicks off.There are lots of snacks and beverages here. We're about to head downstairs to take our seats before it kicks off.
"Historically, Apple's stock does not react materially to iPhone announcements , and performance has generally been fairly muted in the 3-months following iPhone announcements , as investors wait to gauge the strength of the iPhone cycle," Sacconaghi wrote in a note this week. In fact, analysts say that Apple shares typically perform in-line with the market one month after the reveal,
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