Microsoft priced the budget-oriented Surface Laptop Go 3 at midrange levels. That was a mistake. It simply can't compete at this level.
As a former marketing professional and a laptop reviewer, I often find myself surprised and sometimes confused by the decisions companies make when launching a laptop. An example is when a company introduces just one or two configurations that may not meet the needs of a range of users and, as a result, starts a laptop off on the wrong foot. In that case, I can at least understand the complexity of manufacturing and component sourcing.
Related But let’s look at one alternative, the Asus Zenbook 14 OLED. That laptop costs $700 for a faster AMD Ryzen 5 7530U, 8GB of RAM, and a 256GB SSD. The kicker is the Zenbook’s spectacular 2.8K OLED display that’s much sharper and provides awesome brightness, vastly superior colors, and incredibly high contrast that makes for inky blacks. It’s a larger laptop at 14 inches versus the Surface Laptop Go’s 12.4 inches, but for many, if not most, people that would be a plus.
Price is one of the most important marketing considerations when launching a new product. And the Surface Laptop Go 3 is just too expensive.
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