Asia’s start-up scene is taking off, according to an executive at Microsoft Asia, Jesus Martin.
said Microsoft Asia.
An estimated 70 million more people — from Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam — shopped online since the pandemic began, according to a"E-commerce in the region is leading in social marketing and customer experience," said Martin, listing Singapore's Shopee and India's"They have built retail ecosystems with the customer at the center providing the best selection, a range of prices, digital payments and logistics that ensure fast delivery.
While start-ups in Asia have found great success in their home countries, their influence can be far-reaching. "Startups are changing the way we live here in Asia. But as good ideas always travel, their impact will be felt globally," said Martin.