61% of buyer organizations faced employee resistance when deploying new technology. Are you forming a tech buying team? Learn who to include and what to focus on to ensure you work more effectively ✅ Technology TechBuying
On average, 41% of employees are business technologists, who create tech or analytics capabilities for business use outside of their organization’s IT department, according to the 2021 Gartner Reimagining Technology Work Survey and the 2020 Gartner Digital Friction Survey.
By including the right perspectives at each stage of the purchase process, your team will reduce the chances that something essential is missed. For example, teams that leave IT out of initial requirements discussions may overlook the critical need for incorporating implementation prep into even the early stages of the purchase process. Pay attention to the requirements details for all user groups and make sure those requirements align with key business drivers and objectives.Anyone can be a technology buyer today, but understanding how to approach technology purchases successfully requires strong teamwork and coordination. Include meaningful perspectives on every technology purchasing team to mitigate later purchase problems or regrets. Beyond functional users, try to recruit team members who can maintain clear focus on the organization’s objectives, which will maintain purchase momentum., VP of Product Management, leads Gartner teams in scoping, building, shipping and managing global SaaS applications, including BuySmart. Previously, as a Gartner analyst, he helped clients design, build, integrate, operate and optimize all aspects of marketing and content technology and their operations. Mr. Reid also has experience as a CMO, COO and team leader at client marketing organizations, marketing agencies and global technology providers.
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