Hello Kitty Fans Are Questioning the Future After a Major Sanrio Shake-Up

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Hello Kitty Fans Are Questioning the Future After a Major Sanrio Shake-Up
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Cinnamoroll with Hello Kitty and friends Sanrio

In recent years, the Sanrio brand has skyrocketed in popularity worldwide, but especially in America. The most famous character in the franchise, Hello Kitty, has become a household name, and her expansive group of friends, including adorable characters like Cinnamoroll, Chococat, My Melody, and Kuromi, also amassed an avid following. According to a post on X by Anime News Network,one of Sanrio's most talented artists is stepping down from her role, sparking concern among fans.

Sanrio Loses One of Its Best Artists, Leaving Hello Kitty Fans to Question the Future Miyuki Okumura Is Leaving the Brand To Pursue Freelance Art, Leaving Cinnamoroll’s Fate Uncertain &#x2715 Remove Ads Okumura's career at Sanrio lasted an impressive 25 years. During her time with the company, she worked on the Aggretsuko anime and created characters such as Cinnamoroll, Wish me mell, Beatcats, and Lloromannic.

&#x2715 Remove Ads Sanrio has an extensive list of over 450 characters to love, but as of late, Cinnamoroll has been one of the fan-favorites. Cinnamoroll was named the #1 Sanrio character at SANRIO FES 2024 in Tokyo, and he has won #1 in the yearly Sanrio popularity poll every year since 2020.

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