The new Pickle Ketchup is set to hit stores in 2024.
If you haven't noticed by now, pickles are having a moment, but real ones know that pickles have gone hand-in-hand with burgers and hot dogs for well over a century. They're pretty much a perfect pairing which is why on Monday, Heinz announced that they are bringing another perfect pairing into the mix and it is a pretty"big dill" — pun intended.
The new product comes at a time when pickles really are having a major moment. According to a recent Datassential report, pickle obsession is at an all-time high with 73 percent of Americans loving pickles. Pickle products have themselves also become viral trends on social media this year and have seen huge upticks in searches. Pickles even have their own holiday — National Pickle Day, which is coming up on November 14th. As for Heinz, they are no strangers to the pickle world.
"Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years," says Katie Peterson, Director of Heinz Innovation at The Kraft Heinz Company."The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.
For pickle fans wanting to get their hands on the new Pickle Ketchup — or even just the pickle curious — here's what you need to know. The new flavor will begin rolling out to store shelves in the United States in early 2024. For those in the United Kingdom, you're the lucky ones as it's currently rolling out in select retailers and will continue to roll out in additional markets later this year and early next.
Pickle Ketchup is Just The Latest News From HeinzPickle Ketchup is just the latest condiment news from Heinz. Recently, the brand had a bit of fun celebrating the excitement around Taylor Swift's appearance at a Kansas City Chiefs game in support of Kansas City Chiefs player Travis Kelce with the limited release of"Ketchup and Seemingly Ranch" sauce.
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