Heineken CEO weighed in on the monthlong backlash against Bud Light after it partnered with transgender activist and influencer Dylan Mulvaney, arguing companies need to be thoughtful and balanced.
Investor Kevin O'Leary explains why Gov. Ron DeSantis' plan to unveil his economic agenda is a strong campaign move and discusses the 'extraordinary' backlash facing Bud Light after sales dropped 26.5% in July.about the company's marketing strategy and whether it had learned from competitors like Anheuser Busch who suffer from a"failed marketing strategy" as a result of Bud Light's partnership with transgender activist and influencer Dylan Mulvaney.
"Yes, particularly in the Western world, we do see a lot of polarization in society and that is affecting all players, all actors in society, also businesses and brands. And as such, you have to be thoughtful, you have to be balanced. But at the same time you have to stand for your values and your principles," CEO Dolf van den Brink
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