This article explores the rise of Heaven Mayhem, a jewelry brand founded by model and content creator Pia Mance, and its rapid ascent to popularity among Hollywood's elite. The brand's signature vintage-inspired aesthetic, particularly its bold button earrings, has caught the eye of A-list celebrities such as Hailey Bieber and Bella Hadid, making it a coveted choice for red carpets and street style.
The world of celebrity jewelry can sometimes feel like a million miles away. Style muses often hit the red carpet dripping in diamonds worth thousands of dollars or fresh-from-the-vault gemstones. But there are a few rare instances when a brand catches the attention of Hollywood's elite, and becomes a bona fide It-girl brand as a result. Heaven Mayhem is one such example. Since launching in 2022, Heaven Mayhem 's pieces have exploded onto the street style and celebrity circuit.
It's clear the brand's founder—model and content creator Pia Mance—is inspired by vintage hidden gems. Think of the '80s but for the modern fashion girl, and you get Heaven Mayhem's signature aesthetic. There are bold button earrings the size of half-dollars, chunky corded pendant necklaces. With a line-up as stacked as this brand's, it's no wonder why it's become a celebrity go-to in barely two years.If we had to name Heaven Mayhem’s most dedicated A-list fan, the title would go to Hailey Bieber. She has worn the brand’s statement earrings on several occasions, and it’s safe to say more than a few pairs take up room in her jewelry box. Bieber has worn both sizes of the large button earrings—some of the brand's most popular designs—on repeat, styling them up and down with a red mini dress and casual white T-shirt on separate occasions. Then to accessorize her street style look, Bella Hadid is a recent admirer of Heaven Mayhem, having just worn the brand for an Ôrebella popup on December 16. Hadid seemingly can’t get enough of the ‘80s-button look as she also wore the brand’s large button earrings to an event earlier in December. When Emily Ratajkowski hit New York City in a head-to-toe ‘80s-inspired outfit, it only made sense for her to accessorize with a pair of Heaven Mayhem earrings. Back in December 2023, the model dazzled in a hot-pink catsuit and strong-shouldered black coat while shooting a Maybelline commercial, but the cherry on top of her striking look was her pair of Heaven Mayhem earrings
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