The owner of Equinox and SoulCycle is hosting a Trump fund-raiser, and many gym members say they feel betrayed.
A report that the billionaire owner of popular luxury fitness brands is hosting a fund-raiser for President Donald Trump sparked a fierce backlash Wednesday, and calls for a boycott.
A number of Equinox and SoulCycle members, celebrities and LGBTQ activists said they felt betrayed by its chairman’s support for Trump. Hey @Equinox - what’s your policy for canceling memberships once a member finds out your owner is enabling racism and mass murder? Just enthusiastically cancelled my @Equinox membership. The rep on the phone said they are being "overwhelmed" with cancellations today. Open to suggestions for new gym recommendations for NYC and LA. #BoycottEquinox #WhiteSupremacistInChief
— Natasha Rothwell August 7, 2019 Imagine if you found out the Patagonia owner was an oil driller, after being sold on their environmental patronage as part of their brand. @soulcycle has a brand that promotes diversity, inclusion, LGBTQ issues and, most of all, women’s rights. All the target of Trump’s rhetoric.
— Judd Legum August 7, 2019 Related Cos. also owns brands such as Blink Fitness and Pure Yoga, as well as food brands &pizza, Bluestone Lane Coffee and Momofuku. Ross is also owner of the NFL’s Miami Dolphins.🤔 You can’t have a non profit with this mission statement then open your doors to Trump. https://t.co/sNBWfEXvLn pic.twitter.com/nNkRf2wJep
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