WarnerMedia’s long-awaited, ad-supported tier of HBO Max is officially launching today, promising the “lowest commercial ad load in the streaming industry.” The company said the $…
is officially launching today, promising the “lowest commercial ad load in the streaming industry.”
With a maximum of four minutes per hour of ads — and none during HBO programming — the cheaper tier has been viewed internally as a key stimulus for subscriptions. NBCUniversal’s Peacock and Discovery+ are also in the same neighborhood. Discovery said it ended up at 4 minutes per hour of ads after initially planning for five.One carve-out for subscribers to the cheaper tier is access to the day-and-date releases of Warner Bros films like the upcomingsequels.
AT&T announced last month it will spin off WarnerMedia into a combined entity with Discovery, in a deal expected to close in mid-2022. Netflix, Amazon Prime Video and Disney+ enjoy a sizable lead the streaming market with no advertising, but a host of ad-supported streaming services have blossomed in recent years, especially as smart-TV penetration and connected-TV use have surged.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘Mare of Easttown’ Finale Reaches Series Highs on HBO, HBO MaxThe finale of Mare of Easttown accomplished a rare feat on HBO. The closing episode of the limited series hit a same-day viewership high, drawing some 3 million viewers in its first 24 hours across…
Read more »
Sophie Turner Joins ‘The Staircase’ Series at HBO MaxSophie Turner has joined the cast of the HBO Max series “The Staircase.” Turner joins previously announced cast members Colin Firth, Toni Collette, Parker Posey, Juliette Binoche, and R…
Read more »
Sophie Turner to Star in Michael Peterson Drama ‘The Staircase’ for HBO MaxSophie Turner is returning to HBO. The Game of Thrones star been cast in the limited series The Staircase, which is coming to the company’s streaming service, HBO Max. The Staircase is based …
Read more »
HBO Max With Ads Launches: What’s Different in the $10 Monthly PlanWarnerMedia launched a cheaper, ad-supported version of HBO Max on Wednesday, available first in the U.S. For the $9.99 monthly plan for HBO Max with ads, the company promises throwing up no more t…
Read more »
TV Ratings: ‘Mare of Easttown’ Finale Is Most-Watched Episode of Any HBO Original Series on HBO MaxThe May 30 finale of “Mare of Easttown” drew four million viewers across Memorial Day Weekend, with nearly three million viewers Sunday night on all HBO platforms, marking a series high…
Read more »
Sophie Turner Joins HBO Max’s True-Crime Series ‘The Staircase’Sophie Turner is the latest high-profile star to join HBO Max’s Michael Peterson limited drama series The Staircase. Game of Thrones alum Turner will play Margaret Ratliff, one of Michael Peterson’…
Read more »