HBO Max will just be called 'Max' when it folds in Discovery+
Elsewhere, content that was in the works for Discovery+ will move over to Max, such as reality programming featuring Robert Downey Jr. and all-time great snowboarder and skateboarder Shaun White.
featuring Jason Bateman, Will Arnett and Sean Hayes as they tour the US with a live version of their podcast,Shazam! Fury of the GodsThere's some logical reasoning behind shortening the name to Max. It's now about more than HBO and nods toward a more expansive array of shows, movies and other content that's on offer.
However, the rebranding strips away the name value of HBO and the implied level of quality that has been associated with that brand for decades. Max is a bad, soulless name with zero identity of its own.
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