On April 12, the merged Hollywood giant will unveil its combined streaming platform — with subscription tier pricing, programming strategy and the name yet to be revealed.
The event, taking place at 10 am PST on the Warner Bros. lot in Burbank and streaming online, is set to showcase what the merged company’s marquee streaming service will look like as it loses the HBO Max name and gains programming from Discovery+.
Even as Beam is used internally, WBD executives are widely expected to announce that the updated streaming service will be called “Max,” which gives a nod to the original HBO Max name but loses the HBO branding. A quick search of Max.com also appears to suggest WBD’s takeover, as the domain — up until mid-February — was previously registered to the vitamin and supplement brand Max International.
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