You were doing so well, HBO Max...
with Wall Street analysts, and came after the company reported lower-than-expectation results. Between July and September this year, the WBD direct-to-consumer portfolio – which includes HBO, HBO Max and Discovery Plus – added just 2.8 million new subscribers.
That’s Perrette’s justification for the impending increases, anyway. Speaking to Wall Street analysts, the WBD CEO noted that the blending of HBO Max with Discovery Plus will create a streaming product that’s suitable for entire households, rather than just individual users. Despite its popularity, HBO's House of the Dragon failed to trigger a surge in new HBO Max subscriptions.
Clearly, then, WBD sees its new streamer as a more valuable offering than HBO Max and Discovery Plus as standalone products – and subscribers will be expected to pay for that superior value.
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