HBO Max Launched Its Rebrand in Just About the Grossest Way Possible

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HBO Max Launched Its Rebrand in Just About the Grossest Way Possible
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It’s not TV. It’s “torture porn.”

Zaslav wasn’t just in Cannes to snap selfies on the red carpet. He was presiding over the relaunch of the former HBO Max, now just Max, thank you, which took effect a few hours after the applause died down in the Lumière. Removing one of the most prestigious brands in media from the name of Warner Bros.

’s first shot, a long pull-back from a close-up on Depp’s face as she runs through a series of emotions called out by the photographer—“Give me some innocence, now pure sex, now give me vulnerable”—seems designed to convince the haters that the show’s alleged “” lead can really act, but Jocelyn, the former teen TV star she plays, is such a jumble of repurposed parts that Depp rarely gets that chance again.

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