Warner Bros. Discovery Inc. plans to change the HBO Max name to Max come April - and it's okay if you already hate the name.
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As a long-time HBO subscriber who valued HBO content even before there was a streaming option, I think that’s the wrong path to take. Especially considering the confusing days of the service., Warner wants to unveil the new streaming service next month. Current subscribers do not have to worry about losing access to their subscriptions. It’s not really a brand-new streaming option.
The only new thing in HBO Max’s near future is a third subscription tier. For $20 a month, Max will get you access to better video quality and “possibly other features.” As always, with unconfirmed reports, plans might change. But the name change to a simple Max makes no sense to me, considering the popularity of HBO shows. Consider the annoying start of the service, where you’d get to choose between HBO Go and HBO Now, on top of regular access to HBO via your cable provider. Then came the HBO Max name change, which made it seem like Warner had finished its cleanup.
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