HBO app confusion prompts WarnerMedia to cancel HBO Now, HBO Go

HBO app confusion amid HBO Max launch prompts WarnerMedia to cancel HBO Now, HBO Go

Times TV critic Robert Lloyd on the HBO Max original content available at launch, including Elmo, ‘Legendary,’ ‘Love Life,’ ‘Looney Tunes’ and ‘Craftopia.’

And for HBO Go users: “Most customers who have traditionally used HBO Go to stream HBO programming are now able to do so via HBO Max, which offers access to all of HBO together with so much more,” WarnerMedia said.WarnerMedia has not divulged how many users signed up for HBO Max, its new $14.99-a-month streaming service, making it difficult to know whether the confusion hurt subscription sales.

The firm Sensor Tower, which analyzes the app economy, estimates there have been nearly 2 million downloads of the HBO Max app in the U.S. since the service debuted. On launch day, HBO Max replaced the company’s previous app, HBO Now. But Sensor Tower’s research does not indicate how many existing HBO customers upgraded to HBO Max.Advertisement

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