4 things to know about our favorite Amazon style spot.
is brand new to you, well, where should we start? It’s one of their in-house fashion brands—meaning they own the label and design and sell the clothes themselves—and it’s the most trend-driven of all, drawing inspiration from the runways, street style, and, of course, social media. It officially launched in the summer of 2019 with curated “drops” done in collaboration with some of your favorite influencers .
While those are limited-edition and around for just over 24 hours, The Drop also offers a range of pieces that are basically the exact thing you always end up needing in your closet. We’re talking cute dresses, the perfect little crop top, and accessories that look like they came straight from your feed.It gets its name from the limited-edition capsules it creates with influencers.
It’s called The Drop because of the small, limited edition capsule collections—or “drops”—created and sold in collaboration with an influencer. Each one is typically less than 10 pieces and made-on-demand, so you won’t see these sticking around for long. And you definitely can’t sleep on them—each drop is only available to shop for 30 hours.You can also find trend-driven styles that are available for longer.
Along with those 30-hour influencer drops, of-the-moment wardrobe pieces are always at the ready in a collection . You’ll find essentials like jeans, blazers, puffers, and mini dresses, and they’re all classic but with a focus on what’s trending. Examples, please? Current gems include a cropped puffy coat available in a few extra-fun colors and a classic slip skirt in neon lime.
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