Have we been brain-jacked by Instagram? We investigate how the 'gram has rewired our brains for good…

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Have we been brain-jacked by Instagram? We investigate how the 'gram has rewired our brains for good…
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Put your phone down and pay attention to what I’m about to say. TheMentalHealthIssue

Of course, let’s not forget social media was created with these neurological processes in mind. It’s no accident Instagram increases our dopamine. It’s meant to, that’s what keeps us on the app. Social media was made to fulfil existing human needs like vanity, social interaction and social acceptance. The founders of Instagram, Kevin Systrom and Mike Krieger, were essentially taught this at the creepily titled Stanford Persuasive Tech Lab in California .

I speak to a psychiatric nurse who works on the front lines of this issue, in a mental-health facility for young people. “The most dangerous thing you could bring in here is a smartphone,” she confirms, saying social media seriously magnifies mental-health issues. She describes a patient who shows signs of improvement when she’s away from Instagram, but as soon as she’s back on, “the self-harming and suicide attempts return”.

Olive is not alone. The rise of this Instagram-induced issue has led to the creation of a new role – the world’s first comparison coach, Lucy Sheridan. “All of my clients talk about Instagram like Olive,” she says. She coaches them to understand that what they see on the grid is often not real. Kathrin talks to me about ‘phubbing’ and how scientists are looking into the impact that may have on social development. And Dr Amy Orben, a psychologist at the University of Cambridge, tells me social media has altered how we humans form friendships.

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