MANILA -- With the COVID-19 crisis causing people to stay at home and limiting opportunities for content creation, will influencers be able to survive?Content creators Erwan Heussaff and Carlo Ople we
re among the speakers in the first episode of the online show "Re/Start," which tackled the future of influencer marketing in the country.
Ople agreed, but added that influencers need to step up their game if they want to survive the economic downturn caused by the pandemic. The three other speakers in the online discussion -- Lazada Philippines chief marketing officer Neil Trinidad, Instagram Asia-Pacific head of product marketing Alexander de Leon, and D+Gility - Dentsu Aegis Network head of social and general manager Jim de Guzman -- similarly believe that influencers will continue to play a crucial role in promoting and selling products and services.
Echoing Ople's statement on influencers and content creators as media companies as opposed to individuals, Heussaff continued: "Have a plan. Stop thinking of yourself as an individual that got popular on social media platforms and more of a media company that's creating various videos or content online so that you understand the next year, the next two years you have goals, you have things that you want to achieve.
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