Hasbro has announced a new Action Man figure as part of its G.I. Joe Classified Series. Pre-orders are live for $42.99 with a September 2026 release. The 1/12 scale figure celebrates the 50th anniversary of the iconic Palitoy hero, featuring premium articulation and 12 accessories including climbing gear and weapons.
Hasbro is expanding its popular G.I. Joe Classified Series with a new figure that celebrates a legendary European hero: Action Man . Pre-orders are now live on Hasbro Pulse for $42.99, with the figure scheduled to ship in September 2026.
The new 1/12 scale Action Man figure honors the iconic character originally developed by Palitoy as a localized version of G.I. Joe, who later evolved into his own distinct international super agent. The figure features premium articulation, detailed sculpting, and packaging inspired by his rich legacy. It comes packed with 12 accessories, including climbing picks, rope, a grappling hook, an entrenching tool, goggles, an alternate head, a knife, a flashlight, a backpack, and two weapon accessories.
This release coincides with the commemoration of 50 years since Action Man's debut in the United Kingdom. The updated design aims to celebrate Action Man's enduring legacy while fitting seamlessly into the modern G.I. Joe Classified Series line. Long before shared cinematic universes were commonplace, Action Man was introducing generations of fans across the UK and Europe to military-themed adventure through his daring missions, unique gadgets, and compelling stories.
He became one of the most recognizable action figure brands outside North America and remains a major part of toy history. In this new iteration, Action Man is portrayed as an international super agent based primarily in Europe, often pursuing rogue agents who have temporarily allied with the Cobra organization. By potentially teaming up with G.I. Joe, he could help stop a global-scale threat, leveraging his valuable expertise from countless worldwide missions.
Hasbro's invite to the Classified Series presents a modern interpretation of the International Super Agent, with careful attention to articulation, premium detailing, and an accessory loadout that stays true to the character's spirit. Pre-orders are active now on Hasbro Pulse ahead of the planned September 2026 arrival
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