Russia’s move is not illegal under international law. But it is already hurting pharmaceutical research and development
of international companies, including trademarks and copyright, deserve protection. This has never before been in question., the British arm of a Canadian company, lost its case against a Russian rival using a fake Peppa Pig, one of its trademarked cartoon characters. The case was dismissed, says Vladimir Biriulin from Gorodissky and Partners, Russia’s biggestfirm, because Britain falls into the “unfriendly” camp.
Facing isolation from the West and friendly courts at home, Russians are feeling emboldened to grab foreign. More than 50 applications to register Western brands such as Coca-Cola and Christian Dior were made in the last two weeks of March alone. Patented software and devices whose foreign producers have stopped selling in Russia are likely to be next. On May 6th Russia published a 25-page list of goods that could be imported without permission from the owner.
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