LUXUO examines the untapped male plus-size market and fashion's shortcomings in inclusivity.
Without mass advocacy and a lack of representation, men’s fashion severely lags behind in inclusivity and fails to cater to the plus-size demographic.It is no secret that the fashion industry has a history of favouring and designing for unrealistically slim figures. However, in the last decade, the plus-size market has seen notable growth reflected by the presence of more plus-size models on runways and in campaigns.
The current state of plus-size representation in menswear is exceptionally underwhelming, with little prominence in high fashion labels and a severe lack of data regarding the plus-size menswear market despite a large population. According to a study done by Iowa State University, plus-size men make up 70% of the United States population and 40% of men have issues with size and fit.
In Milan Fashion Week of 2023, it was found that just six of the 72 shows features at least one male plus-size model, with just 0.6%. While there is growing awareness, the dominance of the slender male physique leaves little room for anyone outside of this standard, making it almost impossible for this demographic to shop high fashion.
However, at the industry’s current state, men who do not conform to high fashion standards are granted little freedom to shop and forced to settle for ill-fitting fast fashion garments. Despite a large demographic and growth potential, inclusive fashion is more than a marketing tactic and a reality for many. In catering to this underrepresented population, thoughtful steps can go a long way in fostering a diverse and loyal customer base.
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