Hogwarts is coming to Tokyo, as Warner Bros. pushes to expand one of the most successful franchises in literary and cinematic history.
The company showed a preview of a new “Harry Potter” studio tour in the Japanese capital on Wednesday, its first outside the United Kingdom. The experience, which launches this summer, allows fans to wander the sets of Diagon Alley and Platform 9 3/4, and see original props and costumes from the films up close. “We’ve kept it all,” Jeff Nagler, president of worldwide studio operations at Warner Bros., told CNN in an interview in Tokyo. Warner Bros.
” The company’s existing London tour is already popular with US visitors, Nagler added: “But we weren’t having quite as many people from the Asia Pacific region.” Warner Bros. declined to share revenue figures for its London tour business. But since opening its doors there in 2012, the studio has welcomed more than 17 million visitors, it said. The Tokyo offering marks the latest addition to the “Harry Potter” franchise. Last month, Warner Bros.
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