Kamala Harris’ presidential campaign is launching a $90 million advertising effort over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump.
Democratic presidential nominee Vice President Kamala Harris speaks at a campaign rally, Saturday, Aug. 10, 2024, in Las Vegas. presidential campaign is launching a $90 million advertising effort over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump .
The media buy marks her campaign's largest-yet investment in messaging to voters with just 2 1/2 months until Election Day in November. It comes on the heels of aworth of ads booked last month shortly after Harris replaced President Joe Biden at the top of the party's ticket.
The ad buy will reach seven battleground states, and will expand the Harris' team spending to smaller markets they have not yet reached, such as Marquette, Wisconsin and Erie, Pennsylvania. The campaign said it is targeting its spending at programs watched by the voters they are looking to motivate to the polls, including “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta” and “The Simpsons.
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