Monica Alba is a White House correspondent for NBC News.
WASHINGTON — The Harris campaign is launching its largest effort yet to reach Latino voters, with new spending on Spanish-language radio and an organizing push around boxing matches and baseball games as National Hispanic Heritage Month kicks off this weekend. The investments come as early voting is set to begin soon in some of the critical battlegrounds which are home to sizable Latino populations, like Arizona, Nevada and Pennsylvania.
“It is also a critical moment for us to leverage, as we continue to reach Latino voters about the stakes of this election, how crucial their vote will be in deciding this race, and defeating Trump and his anti-Latino agenda.” Latino leaders, including Health and Human Services Secretary Xavier Becerra and Education Secretary Miguel Cardona, will participate in events in Arizona and Pennsylvania, respectively.
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